Cake Boss

After all these years, this was the first shooting I felt like I really owned. My wife, Stephie, worked all night in the driveway with clamp lights painting a backdrop that looks like a big piece of dark brown leather. We put the backdrop up in the alley behind the bakery, the same alley they had filmed “On The Waterfront” years ago. I stood Buddy out there and told him to cross his arms and just keep looking at me as we sifted flour on him from a ladder above him. There was something wonderful that happened in the middle of the shooting. I had this feeling that I knew how I got there, I knew what I was doing, and I knew where this was going. It was just a brief realization, but I had never had that feeling before. This was an assignment for TLC ads. The shot on the left (?)  ran on billboards all over the country - including Times Square.