"Jeni's Ice Cream is our playground. When we wanted to try shooting video, it seemed like the perfect sandbox. We shot for two days in the kitchen, in the freezers, in the scooping shops. During a break at the High St. shop, I was watching the line, and saw a couple who it turns out were on their first date. I asked the girl if she would help with a shot on the sidewalk. Her date watched just next to the camera as I asked her to walk up the street, eat the ice cream cone - fell, just look down, look up, wipe her mouth and walk away. The best shot might have been the reaction shot of her date."